Every Futurm study triangulates three sources: what shoppers post, what they tell us, and what they actually do at the shelf. You get the real motivations behind the purchase, and a plan your team can act on right away.
The process
Scoped to your exact questions, not a template. Each step builds on the one before it.
A kickoff on your category, your competitors and the three to five questions that matter most.
We collect and score what people say across reviews, social and the news, plus our own interview library.
One-on-ones with your buyers and the people who almost bought, to find the tensions behind both.
Shop-alongs and in-context visits, to see how shoppers really navigate the aisle and the shelf.
We triangulate it all into a prioritized action list, and walk your team through it.
Level 1 · Social listening and digital scrape
We read every review, thread and post about your brand and your competitors, and score each one by hand-checked rules, not a keyword count.
Level 2 · In-depth consumer interviews
Twenty to thirty hour-long conversations with current and potential customers, focused on purchase triggers and occasions, and pressure-tested against syndicated data.
“At four dollars, it has to do something for me, not just taste good.”
Level 3 · In-store ethnographies
Four to six shop-alongs and in-context observations, plus ten to twelve more interviews with non-customers, so you see exactly what wins and loses at the shelf.
How we engage
Each level builds on the one before it, and every project is custom-quoted to the platforms, interviews and store visits you need.
"An operator's read on where you stand and where to push next."
"Level 1, plus the truth from the people already buying you."
"The full triangulation: current buyers, future buyers, and what they actually do at the shelf."
Guaranteed. We stand behind our work: you pay when you're satisfied.
Between studies
Futurm Dashboards track the news, store reviews and social posts around your brand and your competitors, scored by insights experts, so you spot changes before they show up in sales.
Send us your top questions. We'll come back with the level that answers them, and a quote.
