Move to mainstream
Super Coffee
How could a gym-crowd favorite go mainstream?
The moveUncovered "fitness influencer fatigue," leading to the "Break from the BS" repositioning for the mainstream.
ProofHappy clients
Where we've helped our brands get ahead.
From founder-led challengers to global category leaders, these are some of the brands we build with, and the moves our insights unlocked for them.
The work
The insight that changed the plan.
A sample of the moves Futurm-led insights have unlocked for partner brands.
Rise of food supplements
Kefirkult
Was the bigger opportunity outside the drinks aisle?
The moveRepositioned as a daily pill replacement, moving from a $200M category to a $3.6B one.
Potential of NA beer
Heineken 0.0
What was really holding back non-alcoholic beer in the US?
The moveShowed how doubts around masculinity were holding back US adoption of NA beer.
Rise of RTDs
Singani 63
Why were drinkers moving to ready-to-drink?
The moveTurned those findings into a brand story for Steven Soderbergh that doubled depletions.
Decline of plant-based cheese
Stockeld Dreamery
Where was plant-based cheese really headed?
The moveForesaw the decline, so the company could reposition, save the business and sell successfully.
Power of audio
Spotify
What did listeners really come to the app for?
The moveUncovered the potential of shifting identity from music to audio discovery.
Executive DirectorGreg LorenzoStrategy & insights
Built by operators
We know which insights move the P&L.
Greg has spent the last ten years inside growth brands, using consumer insights to get ahead of the competition. That operator's view is why every Futurm finding ends in something your team can act on.
2×Depletions for Singani 63
$156MRaised for brands we've shaped
$3BIn whitespace identified
$1MYear-one run-rate, Stockeld Dreamery
Your brand could be next.
Tell us what you want to understand about your shoppers, and we'll show you how we'd find it.